Frozen Yogurt Fad

A comparison of the major frozen yogurt chains:

Pinkberry--the first and the best, in my opinion. Though at first I was surprised by its taste, I can see why this is a favorite of many. The lightness, sourness, and slightly icy texture makes it a refreshing treat, and they definitely have the freshest variety of toppings.

Kiwiberry--there is something oddly too creamy about their product that turns me off.

CeFiore--I find their description "Italian frozen yogurt" highly suspect, but have not done any research to make a hassle about it. Though their product is also very creamy tasting, it has a higher sourness level that helps to balance it out. Their other flavors, pomegranate-raspberry and acai are pretty good, too.

Yogurtland--the buffet of yogurt flavors appeals, but turns off purists (of which I am one). If I set aside my preference for plain yogurt flavor, I can handle it, but even then I dislike the watered-down and icy taste. The worst part about this place is the fruit because they add sugar to it, making it a sickly tasting sticky mess. If you prefer less sugary treats, definitely avoid the fruit here.

Golden Spoon--this has been around all along, so it's not really part of the fad. It's set apart in that it does not serve plain yogurt flavor, it is much sweeter, and it's designed to compete with ice-cream chains. I pretty much only like the strawberry flavor here because it has the sour yogurt taste. For everything else, I would have to pretend that it's soft-serve ice cream.